Sports marketing

Sports marketing

Sports Marketing: A Strategic Perspective Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women’s sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution […]

Vivify your day

Vivify your day

The Creation of a New Sport – Bossaball on Vivify Your Day Filip Eyckmans did what many spend a lifetime dreaming of. He created something that combines his biggest passions and made it into a worldwide success. Bossaball has become one of the most significant inventions in the sports industry with big aspirations for the future. During the Olympic Games in Rio, millions of people passed by the Bossaball exhibition in Copacabana that from afar appeared to be inflated versions of volleyball courts. A closer look, however, revealed the integrated trampoline in front of the net on each side of the court and the mesmerized audience watching a game that […]

Clickon

Clickon

Clickon about Bossaball: Sport’s Greatest Concoction Imagine combining the greatest sports in the world with some of the greatest sporting countries ever into one great big game. Then add music and a massive trampoline. You’ve just imagined bossaball and, yes, it’s a real sport. Bossaball originated in Spain thanks to the genius of the Belgian sportsman, Filip Eyckmans, 12 years ago. When a young, sport loving Eyckmans moved to Spain, he became encapsulated by the flair and culture of the country. Playing as a tennis player for the Belgian national team, Eyckmans traveled the world and soaked up its various joys. In his spare time, he played competitive football matches and was […]

Women’s Wear Daily

Women’s Wear Daily

Extreme Times Call for Extreme Sports for Viewers, Wannabes and Daredevils Alike Extreme sports like Bossaball, Flyboarding, ultra trail running, wing walking and drone jumping aren’t the run-of-the-mill pursuits. Rosemary Feitelberg (Women’s Wear Daily (WWD) is a fashion-industry trade journal sometimes called “the bible of fashion.” WWD delivers information and intelligence on changing trends and breaking news in the men and women’s fashion, beauty and retail industries with a readership composed largely of retailers, designers, manufacturers, marketers, financiers, media executives, advertising agencies, socialites and trend makers.) Blame it on ath-leisure’s lockdown on fashion, the global political upheaval, experiential marketing or just plain thirst for escapism, but many consumers are giving […]

The Sport Digest

The Sport Digest

Strange Sports: Bossaball So what do an air mattress, trampoline, volleyball, soccer, and exotic, groovy music have in common? The answer? A new sport known as Bossaball! [The United States Sports Academy is an independent, non-profit, accredited, special mission sports university created to serve the nation and the world with programs in instruction, research and service. The role of the Academy is to prepare men and women for careers in the profession of sports.] The term bossa is translated as style or flair and is an appropriate description of this high flying sport. Sometime between the years of 2003 – 2005, a Belgian by the name of Filip Eyckmans, who […]

NTD

NTD

The amazing Bounce House Volleyball [New Tang Dynasty Television (NTD) is a television broadcaster based in New York City with correspondents in over 70 cities worldwide. The station was founded in 2001 by Falun Gong practitioners as a Chinese-language broadcaster, but has since expanded its language offerings. The company retains a focus on China in its news broadcasts, and frequently covers topics that are censored in Mainland China, such as human rights. Its self-proclaimed mission is to “promote uncensored information on China; to restore and promote traditional Chinese culture; and to facilitate mutual understanding between the East and West”.] All football fans are already accustomed with the latest competitions, the […]

iNews

iNews

Bossaball: the volleyball, football and gymnastics cross-over on an inflatable If you want to take up a new sport, you no longer have to settle for the same-old suspects. Away from the traditional realms of rugby or cricket a whole host of new, alternative games are thriving. The fun, acrobatic sport of Bossaball looks poised to hit the UK in the near future. Here’s everything you need to know about it. What is Bossaball? Essentially a combination between volleyball, football and gymnastics, Bossaball was reportedly invented in the early 21st century by Belgian national Filip Eyckmans. Eyckmans had spent time in Brazil, and wanted to fuse the vibes of football, volleyball, […]

Wall Street Journal

Wall Street Journal

Wall Street Journal in Rio 2016: Soccer + Gymnastics + Volleyball in a Bouncy Castle = Bossaball Bossaball combines some of the most popular Olympic sports into one game At the Olympics, soccer, gymnastics and volleyball competitions are among the most popular sports. But what if they were combined into one sport, played on a huge inflatable, bouncy-house-style court? That’s what promoters of bossaball are aiming for. On a recent evening on Rio’s Copacabana beach, the final game of the International Bossaball Tournament was played between the Netherlands and Argentina, won in two sets by the Dutch team. The game is played on an inflatable court about twice the size […]

Nine.au

Nine.au

‘Bossaball’ turns heads at Rio Olympics [The Nine Network’s Wide World of Sports is Australia’s most enduring sports brand, a position that provides unrivaled access to the very heart of sport.] Beach volleyball is meant to be the main attraction at Copacabana Beach during the Olympics, but there’s another sport that has heads turning. Five countries are competing in an international tournament of “Bossaball”, which combines elements of volleyball, gymnastics, soccer, capoeira and jumping castles, with live Brazilian-style music for good measure. “It’s like a volleyball game. It’s an inflatable volleyball court. Two sides of each court has a trampoline and it’s basically volleyball on trampolines and inflatables but you […]

FIVB Rio

FIVB Rio

FIVB #CopaCourts the place to be as Bossaball comes to Copacabana Rio de Janeiro, Brazil, August 12, 2016 – Beach volleyball has been the signature Copacabana event so far but this was rivalled today when the FIVB brought Bossaball to town. Large crowds gathered on the FIVB’s CopaCourts to see the fusion of volleyball, gymnastics, football and capoeira played out on a giant inflatable court against the backdrop of a samba playing band. The unique spectacle highlighted volleyball’s position as a fun, entertaining and universal sport.  Bossaball will be a feature of the FIVB’s CopaCourts for the next days with an international tournament taking place with the world’s top teams. […]