Sports Marketing: A Strategic Perspective Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women’s sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution […]
Re-Designing Youth Sport: Change the Game This book was written byJohn McCarthy, Lou Bergholz and Megan Bartlett. All of the writers grew up playing sports all the time. They played competitive sports throughout their college careers, and one of them played professionally. They are also serious students of sport, from the academic to the professional to the youth levels. They have coached. And they have worked in youth sport programs, camps, schools and many other mediums where caring adults are trying to make a significant difference in the lives of the children with whom they work. Changing the Game, or what we formally call Sport System Re-Design (SSRD), is the result […]
Do you like trampolining? Try bossaball! Bossaball is like volleyball, but you play on a trampoline. There are two teams. The players hit or kick the ball over a net. The ball hits the floor and the team gets a point.
At first glance this game looks like a bizarre version of volleyball. It combines elements of volleyball, football, gymnastics, and martial arts. Bossaball began in Spain and is becoming more popular around the world. This wild team sport is played on an inflatable court featuring a trampoline on each side of the net. Teams hit a ball back and forth over the net.
Although this fairly new sport was invented in Belgium, there are also leagues in: the Netherlands, Romania, Brazil, Norway, Turkey, United Arab Emirates, Egypt, Saudi Arabia, Bahrain, Qatar, Chile, Poland, Germany, and Portugal. Bossaball combines volleyball, soccer, and gymnastics; and is played on strange inflatable courts equipped with two circular trampolines separated by a center net.
It’s hard not to like the idea of this recently invented sport, which represents one of the many variants of volleyball, that has added elements of soccer, trampolining, gymnastics and capoeira to the mix.
If the world was crying out for a sport that mixed volleyball, football (soccer), trampolining, the Brazilian martial art of capoeira and the hip-shaking vibe of samba, it was keeping its voice down. Nevertheless, in Spain during the last decade, Belgian music entrepreneur Filip Eyckmans rummaged around in his imagination and invented bossaball—not only a melange of the aforementioned ingredients but also, tellingly, a franchise for hire.
But in South America and Europe, beach athletes grab that volleyball for a sport that’s equal parts “soccer, gymnastics, and capoeira (an acrobatic Brazilian martial arts form),” mixed up on a court of trampolines and inflatables, and served with a cranked-up bossa nova soundtrack (fruit garnish, optional). Yes, bossaball pretty much kicks sand in the face of beach paddleball.
Famous Firsts: The Trendsetters, Groundbreakers & Risk-takers This book by Natalie Rompella is about the trendsetters and groundbreakers: Wow, America sure has a lot of talent! And each sport started so differently. Some of the groundbreakers planned their ideas in advance, others had an “aha” moment and went with it, and still others used an object in an inventive way. Regardless of how each sport started, it caught on and turned heads. It spread from one dot on the map to the rest of the country, and then the rest of the world. The activities not only have Americans moving, but they also have people in the rest of the world joining in on the fun and adding their […]