Bossaball tours the exotic beaches of Rio de Janeiro with TAM Airlines

The project was a brand activation tour for the Brazilian airline company TAM that was titled “TAM Paixão pelo Rio”, which translates as “TAM Passion for Rio”. During the 2010 summer edition, the Bossaball court was installed on the waterfront of the Copacabana and the Barra da Tijuca.

TAM launched yet another edition of TAM Passion for Rio and shaked the beaches of Barra da Tijuca and Copacabana with sports activities and free services for the public right on the waterfront. The great attraction of this edition of the project was Bossaball, until then unprecedented in Rio de Janeiro. TAM installed a court and brought the athletes of the Brazilian national team to the city, who showcased the sport and trained beginners interested in experiencing the activity.

TAM Passion for Rio in Barra da Tijuca:

  • 30th and 31st January
  • 20th and 21st of February
  • 20th and 21st of March

TAM Passion for Rio in Copacabana:

  • 6th and 7th of February
  • 6th and 7th of March

“With the TAM Passion for Rio project, we declare our admiration for this wonderful city. In this edition, we are offering one more option of fun and leisure for every family on the waterfront, with an unprecedented activity in Rio, “explains Manoela Amaro, TAM’s Marketing Director.

Further to the brand activation on the beaches, a Bossaball promo video was shown on board of all TAM airplanes during the month of January 2010! TAM nas nuvens – TAM in the clouds.



Even some famous Brazilians came to play Bossaball and received lessons by the Brazilian athletes.
    • Cassio Reis: TV actor and model
    • Bia and Branca Feres: models and synchros (national selection Brazil), also both hosts on MTV
    • Gustavo Leão: actor, won the award for most promising actor
    • Jorge de Sa: actor in “Páginas da Vida” on Rede Globo TV
    • Bia Castilho: model who became famous through her appearance in a reality TV show


Around six years later, Bossaball returned to the Copacabana. This time for the Olympic Games 2016, which were taking place in the Brazilian capital.

Press releases from Bossaball at TAM – Passion for Rio