When: 30th of January – 21st of March 2010
Where: Brazil, Rio de Janeiro
The project was a brand activation tour for the Brazilian airline company TAM that was titled “TAM Paixão pelo Rio”, which translates as “TAM Passion for Rio”. During the 2010 summer edition, the Bossaball court was installed on the waterfront of the Copacabana and the Barra da Tijuca for the free practice of sport in the city.
TAM launched yet another edition of TAM Passion for Rio and shaked the beaches of Barra da Tijuca and Copacabana with sports activities and free services for the public on the waterfront. The great attraction of this edition of the project was Bossaball, until then unprecedented in Rio de Janeiro. TAM installed a court for the practice of the sport and brought the athletes of the Brazilian national team to the city, who showcased the sport and trained beginners interested in experiencing the activity.
TAM Passion for Rio in Barra da Tijuca:
TAM Passion for Rio in Copacabana:
“With the TAM Passion for Rio project, we declare our admiration for this wonderful city. In this edition, we are offering one more option of fun and leisure for every family on the waterfront, with an unprecedented activity in Rio, “explains Manoela Amaro, TAM’s Marketing Director.
Further to the brand activation on the beaches, a Bossaball promo video was shown on board of all TAM airplanes during the month of January 2010! TAM nas nuvens – TAM in the clouds.