HARIBO and Bossaball set up the School tour

With the “Haribo / MaoaM Bossaball School tour” schools can line up a day with an innovative sport for their students. Following up on the Camping tour, 2013 marked the first year of the tour that allowed HARIBO to enter the educational market.

In total, 70 schools have participated in this program. Throughout the years of 2013 and 2014, for instance 105.000 students had the opportunity to play Bossaball. The collaboration ever since is carried out with a split funding, which means that the event budget is shared between the school and Haribo/MaoaM as a sponsor. This procedure allows achieving two objectives. Firstly, thanks to the financial support of the brand, the schools can offer their students the activity, presenting the students an extracurricular activity at low costs. Moreover, because of its sponsorship of this project, the brand enters the educational market and to their marketing activities a sociocultural aspect. Bossaball has developed a program with specific exercises for students from 6 to 12 years so that they can enjoy the sport from the first moment. The exercises combine and blend the classic gym classes with ball sports.

In the year when the first school tour took place, HARIBO was as well one of the main sponsors of the Bossaball World Cup 2013 that took place on the Caribbean island of Bonaire.