Beach, music and sports – TV channel brand activation with TNT Sports on the Argentine coast
Bossaball Argentina returned to the beaches of the Atlantic coast for a TV channel brand activation, this year accompanied by the main sponsor TNT Sports. For the activities on the beach in Pinamar, various sponsors joined: hygiene brand Pervinox, the sports department of the Government of Buenos Aires and the online store of the legendary former Argentine soccer player of the club River Plate, Fernando Cavenaghi.
The place of the Bossaball activities in the summer of 2018 was the Parador María del Mar, located on the beaches of Pinamar. The city, which in previous years had been the site of other brand activations with Bossaball when events were held with Kotex and Quilmes, this year saw 10 days of Bossaball under the Argentine summer sun.
The activities that took place between January 18 and January 28, involved exhibitions of the players of the Argentine National Team in order to capture the interest of the beachgoers, open tournaments for the public and classes to learn and improve the skills on the Bossaball court.
TNT Sports, channel of the Turner Group
TNT Sports, spin-off of the successful TV channel of TNT, is the new channel of Turner Argentina that transmits the Argentine First Football Division for the entire country. It is a premium channel dedicated to sports, whose primary focus is to cover the Argentine championship. The channel arrives with a fresh and new proposal and with a strong support in the statistics that ensures a superior experience. Following the lines and the politics of the company, TNT Sports supported an innovative and fresh sport to give a unique experience to the Argentines in the summer of 2018.
Brand activations with hygiene products
Pervinox, a brand of disinfectants, came to Pinamar in order to sponsor the public Bossaball tournament together with TNT Sports. Pervinox took advantage of the TV channel brand activation on the beach and the promoters, dressed in violet and white, distributed to those who circulated on the Avenida del Mar sunshades for the car with the logo and the colors of Pervinox. For the second consecutive year, a hygiene brand sponsored Bossaball and used the captivating sport for a brand activation.
The Government of Buenos Aires stimulates new sports
After projects with the Secretary of Tourism of Buenos Aires in 2015 and with the City of Buenos Aires in 2014 in 2016, the Sports Department of Buenos Aires also supported Bossaball and joined the activities in Pinamar. The secretary of Tourism and Culture, Eduardo Isach, furthermore highlighted that “sports and culture are fundamental axes in our curriculum … we want families and youth to be active in the Summer period and everything is reflected on the beaches.“
#PlayaDeportiva ?️ En @prensapinamar también podés disfrutar del #Bossaball, un deporte novedoso que combina #Fútbol, #Vóley, #Gimnasia y música. ¡Acercate al Parador María del Mar y jugá con nosotros! ⚽ ? ? @BossaballOK @TNTSportsLA @fc9shopoficial pic.twitter.com/NCrjdFTm5n
— Deportes GBA (@DeportesGBA) January 23, 2018
Fernando Cavenaghi – legend of the club River Plate
The Argentine Fernando Cavenaghi, former striker of teams such as Spartak Moscow, Girondins Bordeaux and RCD Mallorca and legend of the Argentine team River Plate, took his name to the fashion world and opened an online store after his retirement at the end of 2016. For the Bossaball activations this year, the kits came from the latest sport fashion line of the legendary attacker of the albicelestes.
— Fernando Cavenaghi (@Fercaveoficial) January 18, 2018
A new beach sport arrives on the Argentina coast
The local television channel Telpin TV covered the Bossaball brand activation and announced the activities: “Coming from Brazil it seems to want to stay: a mix of volleyball, football, gymnastics and of course bossa nova, as background music, it’s an unbeatable cocktail to have a good time.“