Rexona – 10 times more protection playing Bossaball
Rexona, the world’s best-selling deodorant brand, held a one-week promotional tour featuring our demonstration players in Mar del Plata, a beach on the Argentinian coast.
The event combined shows from our players and clinics led by our instructors. This approach enabled Rexona to expose its newest product and invite people to try their new protection technology during an intense session of Bossaball in the Argentinian summer sun. The results were successful for everyone as the brand received the customer satisfaction they were hoping for while we got to share our game with the energetic, enthusiastic and talented Argentinians, resulting in another successful promotion of our sport and its flexibility.
Rexona’s campaign slogan “Jump 10 times more”, reflected perfectly the symbiosis between the high performance level of its new antiperspirant product through the dynamic and energetic action of the Bossaball game.
We are proud to have associated our name with Rexona, a brand owned by the personal care products world´s market leader, Unilever. Check out the promotional video of the tour, which reached more than 370.000 views in Youtube.
dbiz.today – Rexona, Bossaball and Mar del Plata
A sport that makes you jump 10 times more and demands more protection Through the launch of the new Rexona Antibacterial, Rexona will be present in different paradors of Mar del Plata from Friday 23 to Thursday 29 January – with the exception of Monday 26 – and will offer the public a different proposal, challenging it to exceed its limits when participating in the Bossaball tournaments.
- 23 and 24 January at PLAY BEACH (Av. Martínez de Hoz 4760)
- 25 and 27 January at MEDITERRÁNEO (Balneario N ° 20- Complejo Punta Mogotes)
- 28 and 29 January at PUERTO CARDIEL (Av. Felix U. Camet 400)