Pepsi – Refresh your world with Bossaball
Music and Sports BV teams up with Pepsi to further develop Bossaball in the Netherlands. The multinational brings Bossaball into play for their soft drink brand activation.
This unique collaboration fits into Pepsi’s worldwide campaign “Refresh your World”, with Bossaball being part of the category “Refresh your Sport”. Pepsi seeks to stimulate youngsters to discover and explore new innovative sports and found Bossaball to be the perfect match to reach its goals.
In this long-term collaboration, Pepsi sponsors several Bossaball bookings, promotes Bossaball on their website and put the new sport into action for its soft drink brand activation.
A Bossaball event was set up where people could subscribe to play Bossaball and show off their skills. The two best participants were selected for an intensive training to become an international demonstration player and to be a member of the national Dutch Bossaball team. The two players selected were Sven de Lether and Maaike Swinkels, whom started representing Bossaball Netherlands on tournaments and demo sessions the following season. The national team of the Netherlands participated in all bossaball international championships and won the last World Cup in Bonaire and got the Decade in the Air cup during the Olimpics in Rio de Janeiro 2016 .
Bossaball and Pepsi ally for Fan Days
One of the events carried out with the multinational brand in the following summer included Bossaball demonstrations at the Open Fan Days of Feyenoord Rotterdam, First Division Football Club in the Netherlands. Such type of events allow the club supporters to connect with the players, get on the pitch and visit the interior of the stadium and the locker rooms. A perfect occasion for Pepsi’s soft drink brand activation and to connect with fans, families and invitees.
Succeeding the event in Heerenveen, in 2017 four other First Division teams jumped on board and brought the Pepsi Bossaball combo to their Fan Days: FC Twente, AZ Alkmaar, SC Heerenveen and Heracles Almelo.