Bossaball tours Tunisia’s beaches and universities with Orange
Bossaball Tunisia started a long-term collaboration with an Orange brand activation in 2015. Orange S.A. is a French multinational telecommunications corporation that counts on 230 million customers worldwide. Since, the collaboration has resulted in three summer beach tours and three university activation tours.
Orange took the main sponsorship for the activation events, while implementing complementary sponsors mobile brand Huawei through package deals including Orange tariffs and Red Bull, who provided the entertainment around the court with music performances and workouts.
The initial tour in the summer of 2015 brought Bossaball to the cities of Nabeul (Les Deux Oueds), Sousse (Plage de Boujaafer), Kelibia (Plage Belge) and La Marsa (Plage Corniche), just outside of Tunisia’s capital Tunis. Every weekend an open Bossaball competition took place, from where the two best teams of each weekend advanced to the final stage in La Marsa. Here the event came to its conclusion on the 30 of August 2015. For this final showdown, Bossaball players from the Netherlands, Belgium, Spain, Brazil and Germany were flown in to put on a show between the matches of the competition.
Multinationals Huawei and Red Bull join the collaboration
Bossaball Tunisia was chosen for this Orange brand activation, delighting the public by bringing the sport and its shows to Tunisia’s Mediterranean coast. In addition, the DJ and daily aerobic and zumba classes animated the spectators all day long. Unsurprisingly, the crowd loved it and the grand stands, that had been set up for every event, were brimming. The first tour served as a perfect benchmark for future activations and resulted in two more beach tours in 2016 and 2017 and three university tours. For both occasions, Bossaball Tunisia was able to get multinationals Huawei, the largest telecommunications equipment manufacturer in the world, and Red Bull on board. Click here for a press release overview of the 2016 beach tour.
Bossaball as a brand activation tool in Tunisia
The indoor university tour took Bossaball to major Tunisian University cities, such as Gafsa, Sfax and Tunis. Both the indoor and the beach summer tours followed the same idea of combining the exhibitions of the Bossaball players with open tournaments, which was focused on local volleyball teams. The winners of each competition advanced to the finals. Here exclusive products of Huawei, such as tablets and phones, and 10.000 Dinar first prize money were at stake.
The Ministry of Higher Education and Scientific Research joined Bossaball Tunisia and the three multinational brands and promoted Bossaball as a multidisciplinary approach for the Tunisian students.