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Bossaball tours the Netherlands and France with HARIBO

The collaboration between the confectionery group HARIBO and Bossaball Netherlands started in 2010 with a Bossaball Summer Tour in France. For the following seven seasons, the two companies followed up the first collaboration with the Bossaball Camping Tour.

During the summer of 2010, Bossaball toured France to promote the sweets brand HARIBO, the biggest manufacturer of gummy and jelly sweets in the world! After its passage at the Tour de France, the colorful HARIBO caravan brought Bossaball to popular beaches all along the French Atlantic coast. Demonstration sessions were carried out by a team of top players from Brazil and Europe. People from the audience were invited to play as well and enjoy Bossaball themselves! The first HARIBO tour was set up in collaboration with NRJ GLOBAL, part of the French multimedia NRJ Group based in Paris and known for the NRJ pop music radio station.

Following the events in 2010 in France, Bossaball was on tour during the summer of 2011 to promote HARIBO. This time the tour visited 49 camp sites all over the Netherlands. This tour served as a bench mark for the following summers, when in the years from 2011 until 2017, seven tours were set up along Dutch campsites.

Besides the collaboration for the Camping Tour, HARIBO and Bossaball Netherlands furthermore brought the sport into the educational system by setting up the Bossaball School Tour, became one of the main sponsors of the 2013 Bossaball World Cup that was held on Bonaire and set up the Bossaball HARIBO weekends in CenterParcs, a chain of holiday parks.

Check below the video of the 2013 Camping Tour and some pictures from the past years.

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  • When: Long-term collaboration
  • Where: The Netherlands and France

Haribo-Bossaball-TourBossaball Netherlands