Music and Sports BV teams up with Pepsi to further develop bossaball in the Netherlands.
This unique collaboration fits into Pepsi’s worldwide campaign “Refresh your World”, with bossaball being part of the category “Refresh your Sport”. Pepsi seeks to stimulate youngsters to discover and explore new innovative sports and found bossaball to be the perfect match to reach its goals.
Pepsi is sponsoring several bossaball bookings, promoting bossaball on the Pepsi website, etc.
More than 50 events have been carried out with Pepsi so far.
One of the events included a bossaball demonstration at the Open Day of Honorary Division Football Club “Feyenoord”.
A Pepsi Bossaball tournament was set up on the 4th of September 2010 to celebrate the first successful year of the sponsorship agreement.
People were ivites to subscribe and show off their bossaball skills. The 2 best participants were selected for an intensive training to become an international demonstration player and to be a member of the national Dutch bossaball team.
Bossaball at the Open Day of Honorary Division Football Club “Feyenoord”:
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